Early Workshop: 1:00-3:00pm

Presenter: Jason Tomassini, Atlantic 57

Description:  Your organization has a story to tell. Your organization has storytellers. Yet, it can be challenging for your nonprofit to tell that story consistently and at scale. Audiences have more choices than ever before. Publishing content to all your digital channels can feel like an overwhelming chore. To succeed, nonprofits can learn from news organizations and focus on the stories that matter and that fit into their audiences’ lives. 

Our workshop will unpack insights on how to create enduring value for audiences and build an effective storytelling operation. We will present strategies for identifying the unique value you can bring to audiences, how that shared vision informs your editorial strategy, and how you build effective communications teams. We will draw upon insights from The Atlantic’s newsroom and Atlantic 57’s work with leading nonprofits and foundations. 

You Will Learn: 

1. How to understand your audience’s needs and motivations.

2. How to make content decisions that are informed by your strategic goals. 

3. How to hire the right people, build the right communications, and collaborate with your colleagues.