Early Workshop: 1:00-3:00pm

Presenter: Carolina Kroon, Carolina Kroon Photography

Description: In this workshop, we will explore existing visual narratives and stereotypes and explore ways to re-envision visual communication. If a picture is worth a thousand words than which words are they communicating to your distinct audiences? What is in our “mind’s eye” and what kinds of visual narratives are we supporting? Is your written communication in synch with your visual communication? How do your visuals support your overall mission, goals, and values?

Through analysis and group exercises we will look at visual styles, composition and content to identify trends and possible gaps in narratives and how those can be addressed. 

We will also explore best practices for working with photographers and improving content production and language to match your visual communication goals. 

You Will Learn: 

1. How to better analyze the imagery being utilized. What is it saying and what it is not.

2. How to align visual communication with all communication efforts.

3. How to improve working with photographers and directing content to align with your visual goals.