Budgeting For Poets, or How to Own Your Comms Budget and Not Be Owned By It
Budgeting For Poets, or How to Own Your Comms Budget and Not Be Owned By It
Late Workshop: 1:00-3:00pm
Presenter: Stephen Pratt, Impact Catalysts and Amanda Zieselman, Impact Catalysts
Description: You got into communications to (just a wild-ass guess here) communicate. Chances are, you didn't choose this path to get a chance to build spreadsheets. So when budget season rolls around, do you roll up your sleeves or roll up into a fetal position? If you’d rather be the master of your domain when it comes to budgets, this session is for you. We’ll show you how to connect communications strategy to financial choices, build budget scenarios, and zero in on the two or three things that matter in a budget. The session will be a jargon-free, plain-English approach designed to make you feel like the boss of your budget, rather than the other way around.
You Will Learn:
How to link strategy to budgets
How to build and use a financial model
How to build and use budget scenarios